John Frieda: Product Advisor

Web

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The John Frieda^® Product Advisor is an online recommendation engine that helps consumers find the right products for their hair care needs while also promoting awareness of the John Frieda® brand’s seven product categories.

Its elegant design and sophisticated user interaction and animation earned the site 3 awards.

My Responsibilities

Assisted with user flow and interaction design
Worked with a graphic designer to attain necessary assets
Implemented Product Advisor in Flash/ActionScript 3
Localized to support other languages

Awards

Webby: Official Honoree for the Beauty and Cosmetics category in The 15th Annual Webby Awards 2011
W3: Silver Award in Consumer Goods category 2010
WebAward: Best Consumer Goods Website 2010

Categories: Concept, Interface, Experience, Web

Technology: Web

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