On Purpose

Digital Solution

On Purpose is a platform accompanying a book also named On Purpose by Vic Strecher, PhD, MPH, a Professor and Director for Innovation and Social Entrepreneurship at the University of Michigan School of Public Health.

The purpose of the book, in the words of its creator:

A self-help guide, college lecture, confessional, and time-travel adventure all rolled into one, On Purpose uses a beautiful, fantasy-fueled, graphic novel format to tell a story of self-discovery and personal growth you’ll never forget.

The project encompasses 2 elements: a WordPress website providing in-depth detail of the book and an app to help discover personal purpose and track daily activity in relation to that purpose. The app is available in iOS and web-based experience (desktop and mobile-optimized).

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Key Features

A user can:

  • Create and manage an account
  • Define 3-5 key values, personalize them and rate the importance of each value
  • Write a short purpose statement and an epitaph
  • Rate daily alignment in relation to the purpose
  • Track sleep, presence, activity, creativity and eating (S.P.A.C.E) on a regular basis
  • After 10 entries or more, receive an analysis of which S.P.A.C.E behavioral factors impact the alignment

My Responsibilities

  • Interfaced with the client
  • Specified user requirements
  • Identified LAMP stack specifications
  • Designed user flow and interaction
  • Designed data structure and implemented the database
  • Created web services for the app integration
  • Managed and provided feedback to the internal team
  • Developed the app both in iOS and responsive web
  • Deployed the app and the site to production environment